Running a soul-centered business in a burning world
I’ve felt foggy this week. My brain is having trouble fully absorbing the scope of the news—the reality of what’s happening in my country, and what my country is doing. To human beings. To the planet.
And of course, we know this is not by accident. The size and scale of the atrocity is part of the strategy. It’s designed to overwhelm us. To numb us. To stretch the boundaries of what we’ll tolerate and try to make the unacceptable feel inevitable.
But I won’t acclimate. And if you’re here, I don’t think you will either.
So the question I’ve been sitting with is: how do we keep showing up—for ourselves, for our work, for the world—when everything feels this heavy?
For me, it starts with what’s right in front of me. Loving on my family with more presence. Supporting my clients with even more care. Looking for opportunities to make it crystal clear—to my kids, to my undocumented community members, to anyone paying attention—that none of this is acceptable.
I’m connecting with my breath. Watching the sunrise and the sunset. Calling on my spirit guides. Offering Reiki to the collective grief, which feels like not enough and also completely essential. I’ve been practicing tonglen meditation when I remember. Sometimes I forget. That’s okay too.
And I’m staying close to my work—not because I think I need to “produce” something, but because I know how healing it can be when our work is offered with intention and love.
Presence has power.
If you need to go quiet right now, please do. But when you’re ready, I want to gently invite you to show up—however you can. Maybe that means calling your reps (Keep using the 5Calls app!). Maybe it’s showing up to a protest, or teaching your children about kindness and how to honor another’s humanity. Maybe it’s as simple as refusing to pretend this is normal.
And maybe it’s pouring more love into the work you already do.
Here’s what that looks like in real life, from just a few of my clients:
A husband-and-wife team in California are starting an immigration family law practice. As they set up their new office, they’re asking: What would we want our own children to experience if they were the ones walking in these doors? So they’re building a special family room with toys, snacks, and art supplies—because they want the children going through this ordeal to feel safe and cared for. (Let me know if you'd like to be put in touch.)
Another couple runs a public adjusting firm in Florida. (I hadn’t even heard of public adjusting before working with them.) They help families and organizations navigate complex insurance claims and advocate for fair payouts. It’s technical work, but they approach it with so much heart and justice. They see every client as someone worthy of dignity and care, and they’re transforming what could be a cold, transactional process into something grounded and human. (Connect with them on Instagram.)
Or take Halsie Peek, a functional medicine nurse in Colorado who’s working at the intersection of personal and planetary healing. As she supports her clients in detoxing and healing their bodies, she’s also advocating for nutrition and lifestyle changes that support the environment. Her work is regenerative—on every level. (Connect with her on Instagram.)
This is what gives me hope. This is what reminds me that sacred business is part of how we build a more loving world.
You don’t have to be in a healing profession. You don’t have to be a coach or a therapist or an energy worker. It doesn’t matter what field you’re in—your very work can be a prayer for the collective good.
That’s the invitation right now.
If you need to rest, rest. But when you come back to your work, ask: How can I deepen the beauty of what I offer? How can I move with more love, more clarity, more intention?
I believe in you. And I’m so grateful to be in this work, and in this world, alongside people like you.
