My #1 Marketing Hack (you haven’t heard this one before)
Tell me if this sounds familiar:
You’ve come up with an amazing idea. You sketch it out. You sit down to write the marketing copy – the sales page, Instagram captions, emails – and…it falls flat.
Why does it feel so stale?I Where’s the spark?I
This happens to the best of us. (Yes, even after 15+ years in marketing and communications!) Something about pulling up a Google Doc and staring at a blank page can suck the life out of your vision.
But I have a fix! This is exactly what I did to transform my copy for the Thrive Experience from “What are you talking about?” to “Holy cow, sign me up!”
Here’s what to do:
Grab your business bestie and schedule a Zoom call.
Turn on Transcription and AI assistant, and hit Record.
Forget you’re recording. Just talk to your bestie about what you’re creating, why it excites you, and have them ask all the questions. Let it be fun!
Use that transcript to shape your key messages and copy.
Bonus tip: Pop the transcript into ChatGPT and ask it to generate your key and secondary messages for even more clarity and consistency.
With this approach, you’ll end up with material that’s:
Clear, because you answered all your bestie’s questions
Authentic, because you spoke naturally instead of "writing"
Consistent, with key messages to anchor all your promotions – from Instagram to newsletters
Compelling, because your unique passion and authority shine through
And the best part? It’s way more fun and efficient than staring at a blank screen with your third cup of adrenal-draining coffee.
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If you’re ready to bring more ease, fun, and effectiveness to your work, I have three awesome offers for you:
1. Join the FREE Thrive Summit starting next week! Explore sessions covering everything from networking without the ick to building PR campaigns that actually work.
2. Dive deeper with the Thrive Experience. This 6-week journey will help you build a profitable, soul-centered business that feels as good as it performs. We’ll be recasting all the business “must dos” – from bookkeeping to long-term planning – with the wisdom of nature so that it feels delicious and you actually want to do it. The inaugural cohort kicks off on Monday, Nov. 25, at a significant discount compared to 2025 pricing. Find all the details and secure your seat here.
3. Go all-in with 1x1 coaching. Get custom-tailored strategies plus a personalized hype squad (me) to help you make more money than ever – in a way that feels aligned, joyful, and easeful because you’ve built a strategic business that resonates with the right clients. As a bonus, if you sign up for 1x1 coaching by Sunday, Nov. 24, you’ll get automatic free access to the Thrive Experience, too! All the details are right here.
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I’m so excited to see what you’re ready to bring into the world. Drop me a line and let me know what you’re working on or ask any questions you have about the Thrive Experience or 1x1 coaching.
Let’s do this!
